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Retail Display Lighting Fixture Dos & Don’ts

Posted by Doug Root on November 15, 2018

Whether you’re opening a new store or updating your existing store’s decor, using the right retail display lighting fixtures and lamps makes a huge difference. Pleasant, welcoming lighting encourages customers to stick around and browse, and it also improves how your overall brand is perceived. Follow these simple dos and don’ts to elevate the appearance of your business.

Do: Combining Lighting Styles

A layered effect can work wonders in improving your lighting. There are many different options, with the most common being ambient lighting, accent lighting, and high-activity lighting.

  • Ambient lighting is the primary lighting source that illuminates the majority of the room. Ambient lighting usually comes from retail display lighting fixtures in the ceiling or walls.
  • Accent lighting is placed in strategic locations to highlight certain objects or areas. For example, you may have accent lighting illuminating jewelry display cases that contain your products.
  • High-activity lighting fills in the gaps where your ambient and accent lighting doesn’t reach. For example, you may use high-activity lighting to light the area behind a display shelf if your ambient lighting doesn’t reach that far.

Don’t: Ignore Color Temperature

While the brightness of your lighting is an obvious consideration, many store owners forget to consider the color temperature when planning which lamps to use with their retail display lighting fixtures.

Warm lighting temperatures tend to provide a more welcoming and relaxed glow, whereas cooler lighting is brighter and more professional. Warm lighting may also make spaces feel more cozy and compact, whereas cool lighting can make a space feel more open.

Here’s a handy guide to reference when selecting your lamps:

  • 5100K and Higher: Cool White
  • 3600K - 5000K: Natural White (Similar to daylight)
  • 2000K - 3500K: Soft/Warm White

Do: Use Efficient Lighting

Not only does using efficient lighting such as LEDs and CFLs reduce your monthly energy bill, but it also helps your store to go green. LEDs and CFLs last significantly longer than other lighting options too, saving your business money in maintenance and replacement costs.

Don’t: Limit Brightness Control

You may want to use retail display lighting fixtures that allow for dimming capabilities, especially if your store has large windows. Dimmers give you more control over the overall ambiance and brightness of the store, and you can also reduce energy consumption by dimming the lights on bright days.

Do: Consult a Lighting Expert

The lighting in your store really makes a big difference, and it’s almost always worthwhile to hire a professional designer or speak with an expert before you make any decisions. Lighting professionals are familiar with the latest trends, and they know how to offer advice that pertains to your specific environment.

If you need assistance selecting retail display lighting fixtures and lights, don’t hesitate to get in touch with the in-house lighting specialists here at Atlanta Light Bulbs. We provide expert guidance so you can proceed with confidence. Contact us now, and see why in-the-know retail store owners choose Atlanta Light Bulbs.

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